Maanja is now SOXCO.com
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Our Story

Produce

world class socks

Using Innovative Design Techniques, Cutting Edge Manufacturing Technology and Best-of-Class Raw Materials in the Market.

Innovative design

Our design techniques are constantly refreshed to stay updated with the latest trends and product innovations in the field of hosiery knitting.

Superior Comfort

Softness & Comfort (without a compromise on durability) is the most important aspect of our design. It is so central to our product design that our online store SOxCO.com derives its name from the first 2 letters of Soft x Comfort.

Great Durability

Premium elastane used in the socks for extended durability sourced from Soth East Asia

Product Quality

Whether it is natural, sustainable soft fibres made in a variety of blends for softness & comfort, or elastane with the finest specifications for durability, we leave no stone unturned to ensure the materials used complement the superior design.

Premium combed cotton

Made from best-of-class premium combed cotton available in the market. Each pair is crafted from cotton yarn of the highest quality sourced from one of the oldest cotton spinning mills in India.

Innovative design

Our design techniques are constantly refreshed to stay updated with the latest trends and prouct innovations in the field of hosiery knitting.

Superior Comfort

Softness & Comfort (without a compromise on durability) is the most important aspect of our design. It is so central to our product design that our online store SOxCO.com derives its name from the first 2 letters of Soft x Comfort.

Great Durability

Premium elastane used in the socks for extended durability sourced from Soth East Asia

Product Quality

Whether it is natural, sustainable soft fibres made in a variety of blends for softness & comfort, or elastane with the finest specifications for durability, we leave no stone unturned to ensure the materials used complement the superior design.

Premium combed cotton

Made from best-of-class premium combed cotton available in the market. Each pair is crafted from cotton yarn of the highest quality sourced from one of the oldest cotton spinning mills in India.

Manufacturing

Our socks are knitted in state-of-the-art export oriented production lines alongside socks of premium global brands with specs suitable to meet some of the strictest standards set by brands for retailing in the US and EU markets.

Founder's background

My passion of creating products that people want to fall in love with is what drew me to a career in entrepreneurship and inspired me to create soxco. It also gives me the freedom to do what I love – read books, travel places, afternoon naps, watch cricket, and most importantly create things people love.

I am an engineer (obviously?!) from BITS, Pilani with a little bit of software engineer experience in IT services and an MBA from the Indian School of Business in Hyderabad. It is somewhat true that, given a second chance, I wouldn't do any of those. I would start up straight after high-school and fail my way to creating a great company with global presence.

Avinash Errigineni

(Founder & CEO)